Like at the beginning of each year, to review our business goals is very important. Adding new ones and doing a yearly plan is even more important. It’s the same thing with social networks. Making a plan with specific goals is a must.
By being active on your Social Networks, what goals do you have?
What do you want to achieve?
How many new people on your networks you want?
How many new people on your newsletter list?
How many new customers?
Once your goals are established, creating yourself an action plan is a no brainer. In my office, I always have a board where I draw a grid with each day of the week. I create a plan with different style of posts for each network and fixed hours to publish them. Week after week, I follow it and allow myself to change it accordingly to the results. Adjustments are always normal and important.
After understanding the importance of networks, all the tips and the way they work, it becomes essential to do tests depending of your target clients.
What time of the day are they online?
With what type of posts they engage the most?
To find this, there are no specific rules to apply other than making tests over and over again.
What to remember? Social Media is like a melody: just follow the rhythm to be able to control it at its best and thus make it a success.
Partner of your authentic success,
PS: You would like your Social networks to be fully optimized and make sure people find your business? Contact me.