The other day, when navigating on Facebook’s news feed, I was seeing articles’ sponsored post, which people have to pay for this feature. So I was wondering why people would do this for articles also.
When you are on your business Facebook page and make a new post, you can also promote it for three days with a minimum cost of $5.
Is the use of this feature a good thing and bring results? To have used it already, yes. Now, it is not suggested using it for every type of post unless you are only looking for more comments on your post, and if this is the case, then why pay for a Facebook promoted post?
It is important to know what kind of results you are looking for. I suggest using promoted post if you are posting about a gift, a contest, an event, a web conference, a new product, a new group. This way you will increase your email list and you will start to create new relations that will eventually bring new sales.
In the case of a promoted article post, it can be excellent if in your article, you inserted links towards your products and services or a call to action. If not, it is like paying for nothing. It is important to have a goal behind before paying to promote a post.
Once the promoted post is activated, this post will be towards the top in the news feed so a better visibility and better results.
I invite you to use the Facebook promoted post feature by having an action plan first.
To your success,
PS: You are looking for Facebook Fan page’s secrets? CLICK HERE