The questions I hear often are: “How can I increase the number of “likes” on my fan page?” or “My competitors have a lot more “likes” than I, why?”
I confess that I would prefer to receive questions as: “How can I make sure that people who follow me on my networks, will also subscribe to my newsletter?” Or “How to increase my sales through social networks?”
Get rid of the competition spirit
The first thing to do is to remove the competitive spirit because everyone is unique and has something that will attract a specific clientele.
As for Facebook fan pages, there are topics which some pages will attract a lot more attention than others and this is normal. The goal will always be to inform people who follow you about your field from the start and this is the reason why they are following you.
Now, I will help you remove the stress of competition. What you need to know about the Facebook “Likes” is there are still many entrepreneurs who buy, from external companies, “Likes” like 1000, 5000, 10,000 at a time, and for less than $ 100. Oh that looks nice on their pages, but I’ll tell you a secret, these kinds of “Likes” are created with fake profiles so fake people who will never comment on their page. So a strategy to not use at all.
There are more and more entrepreneurs who pay for Facebook ads and I highly recommend it. One thing I teach about Facebook ads is not to focus on the number of “likes”, but rather use it for an opportunity to increase their contact list for their newsletter. There are still a lot of entrepreneurs who focus only on paying for Facebook ads to increase their “likes”. Yes it works too, but I have to say that targeting the “Likes” on advertising brings many people who won’t participate on your page. People see these ads in their news feed and click like. Many entrepreneurs do not target their customers so this will bring only more “Likes”.
Visit these people’s fan pages and you will see mostly ghosts pages: a huge number of “likes”, lots of posts, but no interaction with their potential customers. Sad isn’t it? With the recent Facebook changes on its way to show your posts to others, it is normal that pages are receiving less comments and actions, but there is a difference between this and a ghost page.
And now, about the number “People are talking about“. Too many are in panic still with this number. Facebook spends its time to change the rules. There are entrepreneurs who continually pay for Facebook ads so their numbers will be higher, because of course Facebook prioritizes the ads, while we can not know which pages are advertising or not. Also for the pages where their number of fans is growing fast in a week, no matter if they are real fans or false ones, this figure will be higher.
Rather than dwell on this, it is important to regularly check your own statistics in your admin panel, you’ll love your figures and they are often better than what is displayed to the public. For sure I teach how to increase the number of “likes” on fan pages, but doing it by prioritizing relationships building and action increase.
So I invite you all to focus on what you do best, teaching things to people who follow you on your fan page and drop all emphasis on competition.
And you, what are you focussing on, on your Facebook fan page?