Creating relationships or looking to sell?

A mistake that most entrepreneurs are doing on social networks from the beginning is to talk only of their products without really worrying about people.  I do not know about you, but me personally, this makes step back each time.

First thing is that people will always buy you and not your product!   Social networks are like networking evenings. Having participated in many evenings over the past years and thus acquired a great expertise at this level, during these evenings, the best way to create a large network of contact is to focus on others, to listen to their needs and ask how you can help them, and not only think of getting a large number of business cards and give all yours.  I prefer to come back home with only ten business cards and have learned a lot about these entrepreneurs rather than bringing back 40 cards which are going to finish somewhere in my drawer.

For social networks, this is exactly the same thing. On Facebook for example, I constantly see people display on their company page, advertisements of their products and services. Be aware that they are tons of people working in the same area then why someone would trust you rather than someone else? Also, many people want to quickly have thousands of Fans  and are even willing to pay to get more (A long time ago, I have test this to understand it and I do not recommend it at all). Still, having non-targeted fans, or having piles of business cards will not expand your business.

I do not say you must not advertise your business on your Facebook page, but creating relationships is the first priority.

Let’s take Facebook as an example, and here is one of many important tips to create good relationship with others:

When a new person clicks “LIKE” on your page, take the time to thank her or him and encourage them by clicking “LIKE” on their page also.
Here is an example of a phrase that I use and display on the wall of the person who
just joined my page: « Hello, I just wanted to let you know that I appreciate you taking the time to “like” my page, Looking forward to getting to know you better and let me know if you have one too that I can LIKE! »

Not only people will appreciate, but also you will certainly receive new Fans who are not your friends and who have seen this message on the wall.

Remember something very important for all your social networks:
Create relationships with people. They want to know you!

To your Success,

Carele Belanger


Creating relationships or looking to sell? — 39 Comments

  1. Carele, I open all Twitter “follow” notifications and only follow back if I see they have a website, I look at the site and decide if we could possibly have something in common to build a relationship around. I don’t understand wanting one with someone who has 35,000+ other “followers!” So my 1,500 may not be so impressive, but they’ve all been vetted and have taken years (and countless invested hours) to accumulate.

  2. Such good advice, Carele – I don’t know why page owners don’t do this. It isn’t like there aren’t a lot of people writing about it and recommending it, and yet, for the most part they are nodding their heads and smiling, and not changing anything about how they interact with people.

    • Action is missing. This is why Susan. Lots of people read, agree but rarely put themselves into action.

  3. I totally agree with this comment ‘I do not say you must not advertise your business on your Facebook page, but creating relationships is the first priority.’
    Sometimes it can put you off if someone is giving the hard sell and they don’t even know you!

  4. I agree! I do, however, not acknowledge each and every like, only those that come and care and comment on my page. Then I return the like.

    Social Media is about you, the person, not a big company,so yes, if you can ‘talk’ to the people, you are ahead of most and you will build relationships!

    Nice post, Carele.

  5. It’s always about engagement. As a marketer, it’s important to keep a good balance but the good manners of “doing unto others” never goes out of style!

  6. People first, sales later…Always lead with your best gun and give value!! Great tips, I will be sharing 🙂

  7. I may actually have the opposite problem. I tend to give advise and information away so much that no one realizes that I have a product to sell. I am getting better as asking for the sale – but still have problems with conversion!

    • It will come Kay. Celebrate yourself for every steps you make. Maybe give small and great advice, and when people want more, give them the link to your product related to your advice.

  8. This is a great reminder.. I’m in the business of helping people build stronger relationships. I need to make sure I’m doing the same thing with my business !

  9. Great point! If a business I follow continually blasts their promotions, I unfollow/unfan them. People want to be acknowledged and engaged with, not sold to.

  10. I so agree with you, Carele. Social media is about friendship, connection and getting to know people. It would be no different than meeting someone in public for the first time. People seem to forget that. If someone posts something to buy on my page as soon as I meet them, it’s a real big red flag for me. Thanks!

  11. It truly is about connecting with the people. I love the brands that take the time to talk to me. Makes it more personable, and makes me want to purchase their product!

  12. Great article, Carele. A lot of people just starting out using social media make the mistake of focusing on getting their business out there before building relationships. When we take the time to get to know others, they automatically will want to know what we do once they have gotten to know, trust and like us 🙂 Thanks!

  13. Great tips Carele! I agree it’s all about the relationships. I’d much rather connect with people than get pitched to.