A mistake that most entrepreneurs are doing on social networks from the beginning is to talk only of their products without really worrying about people. I do not know about you, but me personally, this makes step back each time.
First thing is that people will always buy you and not your product! Social networks are like networking evenings. Having participated in many evenings over the past years and thus acquired a great expertise at this level, during these evenings, the best way to create a large network of contact is to focus on others, to listen to their needs and ask how you can help them, and not only think of getting a large number of business cards and give all yours. I prefer to come back home with only ten business cards and have learned a lot about these entrepreneurs rather than bringing back 40 cards which are going to finish somewhere in my drawer.
For social networks, this is exactly the same thing. On Facebook for example, I constantly see people display on their company page, advertisements of their products and services. Be aware that they are tons of people working in the same area then why someone would trust you rather than someone else? Also, many people want to quickly have thousands of Fans and are even willing to pay to get more (A long time ago, I have test this to understand it and I do not recommend it at all). Still, having non-targeted fans, or having piles of business cards will not expand your business.
I do not say you must not advertise your business on your Facebook page, but creating relationships is the first priority.
Let’s take Facebook as an example, and here is one of many important tips to create good relationship with others:
When a new person clicks “LIKE” on your page, take the time to thank her or him and encourage them by clicking “LIKE” on their page also.
Here is an example of a phrase that I use and display on the wall of the person who
just joined my page: « Hello, I just wanted to let you know that I appreciate you taking the time to “like” my page, http://www.facebook.com/CareleBelanger. Looking forward to getting to know you better and let me know if you have one too that I can LIKE! »
Not only people will appreciate, but also you will certainly receive new Fans who are not your friends and who have seen this message on the wall.
Remember something very important for all your social networks:
Create relationships with people. They want to know you!
To your Success,